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Social Media Marketing

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The Social Media Marketing course serves to bring the student closer to understanding all the work involved in the Social Media department. It also provides tools to learn how to deal with day-to-...
55€
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The Social Media Marketing course serves to bring the student closer to understanding all the work involved in the Social Media department. It also provides tools to learn how to deal with day-to-day work and solve common problems.

Diploma of accreditation

Upon completion of the course, a Diploma will be issued.

Duration

The Social Media Marketing course / material is in English and has a duration of 1 to 3 months (380 hours).

General Objectives

This Course is, first and foremost, an acknowledgement to the collective contributions of professionals, business executives, organizational leaders and an entire “social media” industry that has dedicated itself to delivering on the opportunities that the Social Web offers: the opportunity to understand, first-hand, what markets are saying, the opportunity to identify specific influencers and to quantify the impact that social media has as a result on markets and the businesses and organizations that serve them, and the opportunity to learn faster, to adapt more quickly, and to build and bring to market the next generation of globally acceptable, sustainable goods and services.

    Program

    Part I Social Business Fundamentals

    Chapter 1 Social Media and Customer Engagement

    Chapter 2 The New Role of the Customer

    Chapter 3 Build a Social Business

    Chapter 4 The Social Business Ecosystem

    Chapter 5 Social Technology and Business Decisions

    Chapter 6 Social Analytics, Metrics, and Measurement

    Chapter 7 Five Essential Tips

    Chapter 8 Engagement on the Social Web

    Chapter 9 Social CRM

    Chapter 10 Social Objects

    Chapter 11 The Social Graph

    Chapter 12 Social Applications

    Methodology

    The course is primarily distance learning through written materials, with ongoing communication via email.

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