Social Media Marketing

Diploma
El curso / material de Social Media Marketing esta en Ingles y tiene una duracion de 1 a 3 meses (380 hrs.) y Diploma acreditativo.
Objetivos generales
This Course is, first and foremost, an acknowledgement to the collective contributions of professionals, business executives, organizational leaders and an entire “social media” industry that has dedicated itself to delivering on the opportunities
that the Social Web offers: the opportunity to understand, first-hand, what markets
are saying, the opportunity to identify specific influencers and to quantify the impact that social media has as a result on markets and the businesses and organizations that serve them, and the opportunity to learn faster, to adapt more quickly, and to build and bring to market the next generation of globally acceptable, sustainable goods and services.
Programa
Chapter 1 Social Media and Customer Engagement
Chapter 2 The New Role of the Customer
Chapter 3 Build a Social Business
Chapter 4 The Social Business Ecosystem
Chapter 5 Social Technology and Business Decisions
Chapter 6 Social Analytics, Metrics, and Measurement
Chapter 7 Five Essential Tips
Chapter 8 Engagement on the Social Web
Chapter 9 Social CRM
Chapter 10 Social Objects
Chapter 11 The Social Graph
Chapter 12 Social Applications
Metodología
El curso se desarrolla fundamentalmente a distancia a través de materiales escritos, con una comunicación permanente a través de correo electrónico.